Paula Mitchell, general manager of e-commerce at General Pants Co., talks about tapping into cross-border e-commerce opportunities, prioritising digital projects and marketing to millennials. Shop online at General Pants Co. Buy the latest exclusive styles from your favourite brands. Leadership. Over 45 of Australia’s leading retailers with a combined network of 1000 stores have joined forces to provide 100 per cent of profits from today's sales to the Australian Red Cross Disaster Relief and Recovery Fund. “You haven’t been able to turn on the news in the last year and not be shocked by what you see – conflict and pain are far too commonplace. “We need people that live and breathe data, and can ascertain and pull insights out for the team to use,” she said. The launch follows an … See the complete profile on LinkedIn and …

CMO interview: Addressing the Gen Z customer at General Pants. You are responsible for the cost of the return. Sydney-based retailer General Pants Co. has updated its website to make it easier for shoppers outside of Australia to buy its products online.

General Pants Co. have launched a new brand positioning ‘LED BY NONE’ to celebrate individuality in a world with no boundaries.

Shop online at General Pants Co. Buy new and exclusive styles from your favourite brands with free delivery for all orders over $50! Retailers unite for bushfire relief. In more recent times, General Pants has invested in data analysis through third parties and also brought on internal resources both within the marketing and online team, as well as across the rest of the business. It is also your responsibility to ensure the goods reach our premises. The new kiosks are based on a marketing automation platform from Responsys, SAP’s Hybris ecommerce platform, and an Epicor ERP solution. Fashion retailer General Pants has been forced to censor a provocative campaign following complaints, prompting industry experts to warn start-ups against stunt marketing. General Pants chief executive Craig King remarked it was a “bit of a stretch” to suggest the campaign may encourage young people, particularly teenagers, to have sex. General Pants. We offer door-to-door shipping and express delivery in your area!

View Craig King’s profile on LinkedIn, the world's largest professional community. General Pants partnered with Digital Artists Network as its lead technical and creative partners on the kiosk project.

This week we spoke to General Pants Group head of marketing Sara Bray. Epicor is also providing tools to unify inventory across all sales channels.

Afterpay and Zip Pay available to Buy Now, Pay Later. General Pants division manager Jacquie Vuleta added that Ksubi is perceived as a polarized brand and the campaign is therefore in line with the retailer’s image. Paula Mitchell, general manager of e-commerce at General Pants Co., talks about tapping into cross-border e-commerce opportunities, prioritising digital projects and marketing to millennials. Time in current role/time at the company: Current role seven months, company three years. General Pants CEO Craig King said. General Pants Co. | 19,792 followers on LinkedIn | Since our humble beginnings in 1972, as a speciality denim store in the heart of Sydney, General Pants Co. has become a major style authority and one of fashion’s biggest success stories. Nadia Cameron (CMO) 18 July, 2016 08:13 Sydney-based retailer General Pants Co. has updated its website to make it easier for shoppers outside of Australia to buy its products online. General Pants Online Returns PO Box 2433 Sunshine West Vic 8438 Australia. At General Pants, we’ve disrupted the way we attract Talent and created our very own Talent Community. Craig has 2 jobs listed on their profile. Fast fashion retailer's general manager of marketing explains how technology, data, content and collaboration come together to create omni-channel experiences for its younger customer set.