Limit ad targeting on iPhone. It's because you have ad tracking on your iPhone. How to turn off location-based iAds; How to enable Limit Ad Tracking; How to clear your tracked data; What is ad tracking? This wikiHow teaches you to enable limited ad tracking on your iPhone, which will make it harder for advertisers to track your browsing data. You can turn off location-based ads, limit targeted advertising in App Store and News, and prevent cross-site tracking in Safari. If you want to opt out of these interest-based ads, you can choose to turn on the Limit Ad Tracking setting on your iPhone, iPad, iPod touch, and Apple TV. Limit Ad Tracking (LAT) puts the kibosh on what is called “interest-based ads” — in other words, ads that target you based on your search history and other usage stats. How to Limit Ad Tracking on an iPhone. Here is more on that; You can limit ad tracking in iOS 13 on your iPhone or iPad if you no longer want to receive targeted ads. You can also turn off Apple's location-based ads on your iPhone, iPad, iPod touch, and Mac. Here's what you … Apple keeps track of a significant amount of information about you, including such things as your age, location, and what Apple products you own.