If you understand why people buy, and how …

B2B: Business to Business Ecommerce. However, the SaaS business model tends to work even better for B2B businesses. If you’ve ever used Salesforce, Zendesk, Hubspot or almost any other software platform that helps with a business-related task or activity, you’ve worked with a B2B SaaS company.

Recently, a third business model emerged as a compelling option: direct-to-consumer (DTC).

As an example, a wholesaler places an order from a company's website and after receiving the consignment, it sells the endproduct to the final customer who comes to buy the product at the wholesaler's retail outlet.

But no matter if you have a B2B or B2C business model, at the end of the day it’s all P2P: Person to Person.

In the managed model, the business outsources the entire B2B process to an external Service Provider.

They are real human beings.

While there are several ecommerce business models, many ecommerce businesses fall into one of two boats: business-to-business (B2B) or consumer-to-business (B2C).

We’ll focus on these three business models in this article. B2B ecommerce examples you may be familiar …



A website following the B2B business model sells its products to an intermediate buyer who then sells the products to the final customer. The B2C Business Model A B2B model focuses on providing products from one business to another. You have to remember that your customers aren’t just numbers on a screen. This greatly reduces resource requirements, expenses and complexityThe Service Provider receives your business documents directly from your ERP system (SAP, Oracle, etc.) While many businesses in this niche are service providers, you’ll find software companies, office furniture and supply companies, document hosting companies, and numerous other ecommerce business models under this heading.

b2b business model