It was founded in 1998 by Larry Page and Sergey Brin. The case discusses the organizational culture at Google Inc. Google was one of the few companies that successfully blended technological innovation with strong organizational culture. Through its history of development, it has had positive impacts on society; however; there have been management challenges. These are the values and assumptions shared within the organization. COMPANY OVERVIEW Google is an American multinational technology company specializing in Internet- related services and products. Google was founded in … The paper would then discuss the case-studies of two successful organisations, J.C Penny and Infosys, both of which have a strong employee-centric culture like APIL. Google’s organizational culture (corporate culture) and its characteristics are analyzed in this online advertising, Internet services & consumer electronics business management case study. Case Studies: Google 1 CASE STUDY: GOOGLE Google is a very successful information technology/web search company with more than 21,000 employees working in 77 offices located in 43 countries. On the Google corporate website, they have listed down 10 core principles that guide the actions of the entire organization. A company's culture helps it attract the best talent available in the industry. Google needs to pay more attention on its organizational culture to maintain its innovative culture and to manage a large workforce. This paper provides a viewpoint of the culture and subcultures at Google Inc., which is a famous global company, and has a huge engineering staff and many talented leaders. The Board of Directors (BoDs) developed and implemented a way to measure the abilities … Conclusion From the above analysis it can be concluded that there is a high amount of relationship in between the organizational culture and the level of … These include online advertising technologies, search, cloud computing, software, and hardware. Google is well known for their organizational cultures distinctiveness and uniqueness compared to their immediate competitors. Bahasa Indonesia ORGANIZATIONAL CULTURE IN GOOGLE INC. INTRODUCTION Organizational culture has a strong impact on organization and management, which emerges from its nature and its content. CASE STUDY WORK CULTURE AT PRESENTED BY NEETHU S JAYAN 2. Case Study on Work Culture in Google 1. The Google Culture. A company's organizational culture plays a vital role in its success. According to the Google website, Google has grown by leaps and bounds since then.