If your ad campaign focuses on impressions, the average cost of Facebook advertising is $7.19. If you're just starting out with Facebook ads, I'm sure you have a ton of questions.

But you must check whether your ads have a positive ROI. Facebook advertising costs can vary wildly, but it’s reasonable to expect a Facebook advertising cost of around $0.50 to $2.00 per click for most industries.

The more you can do to lower the cost of your ads the higher your ROI should be. Obviously, you need the additional sales made via that landing page to exceed the cost of the Facebook ads that send them to the landing page. When you start to take into consideration the ad spend you need to make them work, plus the agency management fee, it adds up. Fortunately, I’ve got a baseline for you to start from: If you’re measuring cost per click (CPC) Facebook advertising costs on average about $0.27 per click.

Learn how pricing works for our ads and how to set a budget that works for you. You can pay anywhere from $5 a day to $100k a week. When it comes to online marketing, profit matters more than cost.

Especially when it comes to how much Facebook advertising costs. That’s why, there’s no one Golden Facebook CPC.

However, your cost of Facebook ads depends on multiple factors. This is the #1 answer I see EVERYWHERE about Facebook advertising cost: “It depends.” No sh*t, Sherlock, all advertising costs depend. Some people spend more on coffee each day than they do on their advertising campaigns. The choice is yours. The Average Cost of Advertising on Facebook. This amount refers to the cost per thousand impressions (CPM), which is what your company pays when 1000 users see your ad on Facebook. Suppose your ads send people to a landing page, where they buy your product. Facebook Ads Cost: AdEspresso 2018 and 2019 Q1 Benchmarks. You can run ads on Facebook, Instagram and Audience Network on any budget.

That’s why people still use Google Ads, even though the average click on Google Ads costs $2.69 and some clicks cost hundreds of dollars!

The exact cost associated with your ad being shown to someone is determined in our ad auction. Facebook ads can cost quite a lot of money to get right.

That said, the only way to know what your Facebook advertising costs will be is to test them for yourself. How much does Facebook advertising cost for impressions? There's no predefined amount that you have to spend on Facebook ads. The average Facebook ads cost-per-click is around $0.20-$0.80. Meaning that your cost-per-acquisition is smaller than what you’ll earn per conversion. And when money is tight, sometimes that expense can be unaffordable. Now that we’ve got a clear idea of how the bidding system works and what factors currently are most heavily affecting the cost of our Facebook Ads, let’s take a look at the data.