Imagine it as a resume for your company that aims to answer questions from media, investors, potential clients, and others. A digital media kit, also known as a press kit, electronic press kit, or media kit, is an information packet about a business or product. Not having a media kit is one of the biggest mistakes a nonprofit can make. The media kit can be published for online circulation as well as in the physical world.
On online platform, the media kit components can be used on Facebook, Twitter, Linkedin and Instagram; for offline matters, it can be distributed at media events and press conferences and also at fundraisers. Developing a nonprofit press kit A press kit should provide the media with the necessary background information about the organization in a simple, concise and user-friendly way. ... A robust media kit, news releases, banners and badges, a request form, and blog content are all pulled together in one place. Done well, a press kit will educate journalists and provide the basics about the organization, its leadership, services, and … Many nonprofit organizations fail to have a media kit due to lack of staff, lack of awareness as to the importance of one, or even the belief that one is not needed. Whether you’re drumming up business for your band or trying to win new clients for your company, Adobe Spark Page lets you create an electronic press kit that will set you or your organization apart from the competition. A media kit (sometimes referred to as a press kit) may be hard or soft copy. A press kit, also known as a brand kit or media kit, is an information packet that includes documents and media assets that a company or business shares with the public to develop a brand, grow their audience, promote a specific product, or create buzz within an industry. 10 Online Press Room Examples for Nonprofits. An electronic press kit — or EPK — is a digital solution for showcasing the services or products of a business or individual. A press kit template is a part of your business website that contains information and resources meant for publishers and reporters. But the stories nonprofits have to tell are important, and making the facts easy to… Read More »
Most of the best press kit examples make it very simple for the public to instantly learn about your products or brand while allowing them to … ... No matter your budget or design expertise, you can put together an effective online press room for your nonprofit that helps reporters share your story. The value of a media kit is often overlooked – and sometimes it can feel like you’re putting in a lot of work for something that may just end up in a waste basket at the end of the day.

A digital press kit for your nonprofit Jul 27, 2015 Media relations and PR (public relations) landed in the top five of most important communication channels for nonprofits, according to Nonprofit Marketing Guide’s 2014 Nonprofit Communication Trends report .