Although consumption of entertainment media between online and offline if pretty equal, it would have been hard to consider social media platforms would grow so quickly and see people consuming entertainment and news sources through social media. Advantages and disadvantages of digital marketing are very necessary information for today’s modern world. If you can establish a tempting value proposition and then follow through on that promise, then you’ll be able to increase the chances of … Advantages of Digital Media Advertising Bigger Reach. Can you guess how many people have internet access all over the world? What are the pros and cons of the various paid digital advertising platforms available? The pros and cons of online advertising August 9, 2010 | Inga Rundquist When banner ads were first introduced by Global Network Navigator in 1993, few people understood the impact this would have on the advertising industry. These pros and cons of digital marketing show the importance of being online, as well as the importance of having clear, precise message. As mentioned in previous article, Digital Marketing is so important and gives you so many benefits. Communication has changed drastically over the past 20 years and at the pinnacle of that change is social media. That’s the power you have at your fingertips, and that’s the kind of reach the internet can give you. Over 3 billion! Marketing is an essential part of a business, regardless of industry; a savvy entrepreneur not only recognizes this but also allocates funds for this activity. Evaluate these key points carefully, get involved in a way that makes sense for your business goals, and you’ll be able to make an empowered decision as to whether or not advertising on the internet is right for you. Marketing basically means creating awareness and publicity about your business, its products, and services, with a view to getting people to purchase them. With competition being intense and increasing with… Click Consult provide their views in this infographic. Nowadays social media affects us in all the aspects of our life. The pros and cons of internet advertising show that it can be highly beneficial, but it must be carefully managed in order to encourage the highest chances of success.