Examples of above the line advertising are TV, radio, & newspaper advertisements. Types Of Advertising. it is one of the most successful forms of out-of-home advertising. Outdoor advertising is done to promote and publicize your brand, products, or services.Billboard advertising is a great way to reach your target audience in specific geographical areas. The most popular format is billboard advertising, but there are a range of other options, many of which now boast digital components. Irrespective if you have a large or small business, … If you want a more intimate conversation with your target audience, use print advertising , television, radio, … To increase sales, raise brand awareness, reassure existing customers and engage with new ones. What is the main purpose of billboard advertising? Advertising activities can be categorized into above the line, below the line, and through the line advertising according to their level of penetration.. Outdoor, or Out of Home Advertising includes any type of marketing done outdoors to grab people's attention. Billboard 200; Artist 100; Pop Songs; Breaking and Entering; Digital Song Sales; All Weekly Charts; YEAR-END . A billboard is a secondary advertising medium, which means that it’s ideal for brand-building and supporting a campaign, but it cannot do the heavy lifting.

Billboards need to be readable in a short time frame, since they are usually being read by people driving at high speeds and in high traffic areas. The term 'billboard advertising' relates to the usage of signs along the waysides for the purpose of advertising and promoting a range of products and services. Above the line advertising include activities that are largely non-targeted and have a wide reach. From beginning to final placement, it is important to note that billboard advertisements have one main purpose: To capture the driver’s attention, and create a memorable impression very quickly.