Sales Promotion Techniques Targeted To Traders.

What is sales/marketing promotion? The aim of any given business is to increase the profits. Sales promotion: definition. Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. With Black Friday just around the corner, you may be looking for some amazing sales promotion techniques to create buzz and boost your sales. Sales promotions are those activities, other than advertising and personal selling that stimulate market demand for products. Point Of Purchase Displays – This includes providing free point of purchase (POP) display units to the retailers to increase their sales. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time. Sales promotion is a type of Pull marketing technique. With so many ways to promote your business with or without money , there is no need to suffer from sluggish revenue. Sales promotion includes techniques like free samples, premium on sale, sales and dealer incentives, contests, fairs and exhibitions, public relations activities, etc. Sales promotions have been used for decades to great success, and no matter what your industry or the size of your business, there are sales promotion tips and techniques that can benefit you. This Topic is part of topic Promotion of chapter - Marketing Management of class 12 Business Studies. Important techniques of sales promotion are as follows: (1) Rebate: Under it in order to clear the excess stock, products are offered at some reduced price. For example, giving a rebate by a car manufacturer to the tune of 12,000/- for a limited period of time. If you have a product which is new in the market or which is not receiving a lot of attention, then you can promote this product to customers via sales promotion.You can use various techniques like giving discounts on the product, offering 1 + 1 free schemes, etc etc. Fortunately, we’ve compiled a list of 13 sales promotion ideas and illustrated each one of them with a case study to inspire you in the process of crafting a successful promotion. The following article lists some of the most effective consumer sales promotion techniques that many corporates have successfully incorporated in their marketing strategy.