Like their predecessor, though, both of these drinks failed to catch the interest of consumers and were quickly and quietly disposed of. Pepsi Blue was discontinued in 2004 due to controversy surrounding the use of Blue 1, a food dye banned in some countries, and an aggressive marketing strategy that may have alienated consumers. Ever wonder why 7-Up and Sprite are sold in green bottles? Why Did Pepsi Blue Fail? Pepsi's failed commercial: why your marketing team should be listening Published on April 5, 2017 April 5, 2017 • 5,227 Likes • 436 Comments Despite its failure, some consumers continue to seek out Pepsi Blue. These days, Crystal Pepsi seems to be living a quiet retirement. Shortly after Crystal Pepsi vanished, a citrus soda called Crystal from Pepsi hit shelves, and in 1995, 7 Up — which is owned by PepsiCo — introduced 7 Up Ice Cola to the international market. Twitter Facebook LinkedIn Flipboard 3. Why Pepsi’s Kendall Jenner Ad Failed and Coca-Cola’s ‘Hilltop’ Ad Succeeded April 6, 2017 April 13, 2017 Jackie Dowling Coca-Cola, Coke, commercial, Hilltop, Jump In, Kendall Jenner, Pepsi. Kendall Jenner ad uproar 'shows how far Pepsi has fallen,' marketing exec says Published Wed, Apr 5 2017 2:05 PM EDT Updated Wed, Apr 5 2017 2:05 PM EDT Mack Hogan @macklinhogan It’s the exact same concept, he stressed to Pepsi executives. Joe Benjamin — June 22, 2015. Mr. Green's 2002 release was Pepsi subsidiary SoBe's only foray into the soda business, and it failed in a hurry. Market Research Fail: How New Coke Became the Worst Flub of All Time. read more