Above the line marketing is comprised of Media vehicles such as television, radio, newspapers and others. BTL Marketing. Traditional channels of advertising include mainstream radio, print formats, movies, billboards and television. In a nutshell, while ATL communications use media that are broadcast and published to mass audiences, BTL communications use media that are more niche focused. Any brand which wants to have mass appeal, has to use the Above the line marketing techniques. Through the Line advertising also Through the Line promotion combine both Above the Line and Below the Line marketing strategies.

BTL Marketing is short for below-the-line marketing, which refers to an advertising strategy in which products are promoted through nontraditional channels. BTL advertising is the best option if you want to reach out to a specific set of audience. They are steadfastly focused on conversions hence the return on investment (ROI) of BTL marketing activities is tremendous and quantifiable. On the other hand, Below the line (BTL) marketing is sort of one to one communication, wherein different techniques are used to reach a specific group of people. BTL marketing strategies on the other hand uses off-beat mediums. What is Through the Line Marketing? Your school can run BTL activities in the selected geography by way of events or activities.

This is because this technique is meant for products which have a mass appeal and which need ATL Marketing. Traditional channels of advertising include mainstream radio, print formats, movies, billboards and television. Above the line (ATL), below the line (BTL), and through the Line (TTL), in organizational business and marketing communications, are different strategies companies use to sell their products. Integration of both ATL and BTL strategies is crucial in era of technological advancement and competition. Some of the branches of BTL marketing are telemarketing, internet marketing, visual merchandising, brand activation, exhibitions etc. BTL marketing strategies are direct and targeted. BTL Marketing is short for below-the-line marketing, which refers to an advertising strategy in which products are promoted through nontraditional channels.

A highly efficient and popular BTL marketing medium is brand activation.