... With two features on the list of highest-paid celebrity endorsements, we need to start considering whether … Highly masculine and sports-centric, it also zooms in on contests like the Powerade Awards as well as celebrity endorsements (paging LeBron James and Derrick Rose) to grab the attention of its target demographic. Derek Jeter is partnering with Topps as part of a four-year deal that will allow baseball’s newest Hall of Famer to share an intimate side of his baseball life with fans across the globe. Gatorade offers sports science innovation to help you win from within. She won her first Glam Slam victory in 1999 as the age of 17 at the US Open, and is a … Winner: Gatorade. Gatorade v. Powerade: Usefulness to Consumer. Serena Williams has been using and endorsing Wilson Sporting Goods’s racquet for a long time. “They say they drink it so I should as I want to be like them.” Like them … that is what celebrity endorsements are all about. ALL (396) VIDEOS (41) IMAGES (355) 2019-20 Gatorade National Softball Player of the Year Award Winner Jayda Coleman. Gatorade v. Powerade: Usefulness to Consumer Gatorade - Serena Williams. The celebrity endorsements and also their official sponsorships have made Gatorade what is in sports. When glancing at a celebrity’s net worth, the millions of dollars listed next to their name might make it seem like the instant they hit it big with a blockbuster movie, a big win at a sporting event I know my son at 6 sees it and believes that drinking Gatorade will make him stronger and a better football player. Serena Williams - Celebrity Endorsements.

This is almost certainly true as Durant also earns endorsement checks from Gatorade, 2K Sports, Spring, Panini, and General Electric. Top 10 Highest-Paying Celebrity Endorsement Deals. The source for everything Gatorade.

Serena is the face of ad campaigns for Tampax, Gatorade, and Nabisco. Winner: Gatorade. Serena Williams (born Serena Jameka Williams on 26 September 1981 in Saginaw, Michigan), is an American tennis player. Serena Williams - Celebrity Endorsements. 2019-20 Gatorade National Softball Player of the Year Award Winner Jayda Coleman. It could support the celebrity, end the partnership, or simply do nothing. We want to be them so we act like them. Find Sports Drinks, Protein Powders, Equipment and much more. Powerade Endorsers – Athletes Endorsed by Powerade Coca-Cola’s popular sports drink, Powerade, is the leading rival to industry leader, Gatorade. She won her first Glam Slam victory in 1999 as the age of 17 at the US Open, and is a multiple Olympic Gold Medalist (2000, 2008, 2012). SUBSCRIBE TO RSS FEED XML. It’s difficult to identify what exactly a brand should do when it’s mixed up in a celebrity scandal.

Gatorade’s continued use of celebrity athletes in its marketing campaigns further solidifies the company as the leader of the sports drink industry. – Gatorade’s consumer base). How Michael Jordan Became the GOAT of Celebrity Endorsements . That’s why endorsement contracts came to an end between McDonald’s and Kobe Bryant, Kate Moss and Chanel, and H&M and Burberry, Tiger Woods with Accenture, Gatorade and Gillette. Moreover, Gatorade’s brand marketing strategies fully engage consumers, bringing top-tier athletes closer to their adoring fans (a.k.a.